I
discovered Shock Totem a
couple of years ago, when (I think it was) Cate Gardner brought the
site to my attention through a tweet or blog post or something. I've
since had a blast from not just reading the fiction published under
their banner, but also participating in their flash fiction contests.
This year marks ST's foray into not only publishing short fiction
through their magazine, but a re-release of James Newman's The
Wicked. Their
fifth edition of the magazine was just released this summer, so I
thought it was the perfect time to corner a few of ST's alumni and
ask them a couple questions. Enjoy.
K.Allen Wood is the publisher and lead editor.
Mercedes M. Yardley is a minion of the slush pile and nonfiction editor.
JohnBoden is an editor, author, and interviewer.
Nick
Contor is also an editor, as well an author.
What’s
your opinion on the state of horror and dark fiction these days,
particularly when it comes to short stories?
K. Allen Wood: Well, on one hand,
I have read some fantastic short fiction in recent years, some of
which we’ve been lucky enough to publish in Shock Totem. Off
the top of my head, I’m talking about stories like Lee Thompson’s
“Beneath the Weeping Willow,” from issue #4, or “Wanting It,”
from issue #3. Stories not in Shock Totem would include “Dr.
Adderson’s Lens,” by Natania Barron; “The Reverend’s Powder”
(technically a novelette), by Erik Williams; and “The Last Stand of
the Elephant Man,” by Jennifer Pelland (or the entire collection it
comes from, Unwelcome Bodies, which is brilliant).
But
then there’s the other hand, which is clutching the dreaded
self-publishers. There has never been anything wrong with the act
of self-publishing; it’s the majority of the writers doing so that
has been the problem. Today, though, they’re no longer “publishing”
their work in the ghettos of the Internet: the fan-fiction forums or
poorly built websites full of ads and viruses and purple font on
fluorescent green backgrounds. No, today they’re publishing right
alongside everyone else, and they’re shoving it down our throats on
social networking sites. Because they are Big Deal Writers now, of
course. Thus we, the readers, find ourselves bobbing for chocolate in
a pool of turds.
So I guess my opinion comes down to
perspective—which seems to be dictated by how much time I spend on
Facebook and Twitter on any given day.
Mercedes
M. Yardley: I
think that horror and dark fiction have gone mainstream. We’re
seeing little girls in pink skulls and boys pretending they’re
zombies before they even learn to talk. I don’t think society
shields their kids the way we used to. I also think there is a
resurgence of the short story. There is so much media that clamors
for our time, and I think the average attention span is shorter than
it was before. Short stories that can be easily read online helps
fill this need. I see this as a perfect storm for horror.
John
Boden:
I
hear a lot of people who claim the genre is dead or dying. That the
short story form is becoming a lost art. I don’t see the evidence
to support this theory at all. At ST we read tons of stories, metric
tons. While they are not all stellar or of award-winning caliber, a
lot of them are decent.
I think that the digital beast has certainly changed the field, for good or bad would depend on who you speak to. The reading tastes of the general public still seems to be media dictated. How the hell else would Fifty Shades of Gray be a household blockbuster?
Nick
Contor:
It’s a transitional time, away from traditional publishing and more
toward DIY publishing with print on demand and e-books. It’s a
double-edged sword because it has allowed a glut of material to be
published, but there’s not yet a good mechanism for sorting the
good from the bad. On the one hand, it has allowed good publications
to put out a quality product while lowering costs, but it has also
allowed people with a less discerning eye to put out a shoddy
product.
I’d like to see more people spending time honing their craft and allowing them to develop as a writer before they publish, and also a greater emphasis on the fundamentals of writing such as grammar, punctuation, spelling, etc.
With
five issues of Shock Totem, plus the Holiday
Edition, do you think ST has effectively staked out its territory in
the short fiction landscape?
K. Allen Wood: Definitely. But
again, it all depends on perspective. We’re on a slow burn, I
think.
I
was talking to Darrell Schweitzer at Necon recently, and he was
telling me that he’s been talking Shock Totem to friends and
colleagues (he has a story in our upcoming issue), and few have ever
heard of us. And it’s true. I know it. It is somewhat
surprising given how many copies we’ve sold—close to ten
thousand—but I’d wager that the reason we might fly a bit under
the radar is because I never wanted to strictly pander to the
small-press readership, which is what a lot of writers and publishers
do. That works well for some, of course, but it’s a limited
audience...
And
it’s also an audience made up of a lot of writers, and the sad
reality is that for many of them their interest in Shock Totem
only goes so far as to find out how easy or hard it is to get
published by us. They’re our biggest fan until they realize kissing
our asses isn’t going to be their ticket in, then they disappear
and never mention us again. We’ve delayed issues for not having
enough quality content, while other so-called publishers put out ten
anthologies and half-assed reprints in just as many months. Who’s
going to get more attention in that scenario? Sadly, not us.
Knowing
this, we’ve pushed Shock Totem beyond the boundaries of the
horror small press, and we’ve been successful. We may not be the
most talked about publication around, but we’re not going away any time soon.
Let’s put it this way: When John Skipp
and Jack Ketchum tell you that Shock Totem is great, they mean
it, and we’ve earned that praise the hard way, the honest way.
Mercedes
M. Yardley: I’m
surprised by how many people have heard of us. Strangers come up and
start talking about the stories they’ve read in Shock
Totem,
and
that’s very cool. I think we’re insidious and we’ll slowly
spread our tentacles over unsuspecting folk, sure.
John
Boden:
I’d
like to think so. When Ken hatched the diabolical plan for ST and
asked us along, there weren’t many markets out there. Shroud,
Necrotic
Tissue
and a few others in the print realm and some e-zines—which,
ironically, is what we set out to be. Now, with a few years and all
those issues under our belts, the number of short fiction avenues is
probably about the same. As for quality ... I guess that would be up
to the readers to judge. I do know we are noted for consistent
quality—Jack Ketchum and John Skipp as well as many others have
championed us on this merit. We hope to continue flying that flag for
our duration.
Nick
Contor:
I hope so. We have tried to put out a quality product in every
aspect. Whether or not we’ve succeeded is up to the reader, but
most reviews have been positive, so I like to think we’re building
a fan base and a reputation for putting out a good magazine. Every
magazine has its own style, and we might not be for everyone; but as
long as the quality is there, I think you’ll find an audience.
What
has been the biggest eye-opener while working with Shock Totem?
Did you have a preconception that was shattered, or learned something
you never saw coming?
K. Allen Wood: The negativity
surprised me. (Says the guy who has just given two very cynical
answers.) I wasn’t prepared for it, and I had to thicken my skin
real quick. This genre means a lot to people, especially those
writing within it, you know. I get it now, but at first it was like a
sucker punch to the jaw.
Mercedes
M. Yardley: The
biggest thing for me was learning that magazines are ran by regular
people. Gasp, I know! I thought editors were gods, or something. I
felt like I was submitting stories and hanging my hopes on a star.
Now I realize that stories will resonate with somebody or they won’t,
and rejection isn’t that big a deal. I’m more patient because I
realize that editors are really performing a labor of love. They
don’t have to get to my story right
now
because they have lives. Actual, real, honest-to-goodness lives, and
the magazine doesn’t always come first. And it shouldn’t, so I
need to cool my jets.
John
Boden:
God
as my witness, that would be the slush. I had no idea! I knew that
stories were submitted to magazines and they chose what they liked,
but the sheer volume of it ... I had no inkling. It is daunting and
sometimes difficult to keep your judgmental focus sharp.
I
also found it heartwarming to be received as warmly as we were by
some folks who I have admired in the field for a long time. Getting
to interview John Skipp for issue #1 is one of the high points of my
adult life. Seriously.
And I get to do this with some of the coolest people I know. I don’t count Ken, Nick, Mercedes and Sarah among friends, they are extended family. The dynamic we have forged could never be replicated.
Nick
Contor:
I had no previous publishing or professional writing experience, so
everything was new to me. The thing that surprised me the most was
the low quality of many of the submissions. I’ve tried my hand at
writing off and on for thirty years, and never felt my own writing
was “good enough” to submit. It’s probably still not, but I’m
miles ahead of a lot of the people who submit stories to us.

3 comments:
As an editor myself, I agree with a lot of this. As a writer, I'd have to say that things might not play out like editors like to imagine. Someone who is excited about your publication and does some free advertising for you based on this enthusiasm is probably not as cynical as you might think. How do you separate genuine ass-kissery from anyone who shares a link here or there because they actually like the stuff? Then when they disappear on social media (which you make a point of saying does little to nothing in the long run anyway), it's probably more likely that interest simply wanes. Sure, conspiracy theorists might say this is based on comparing the quality of the output of a new issue with the writer's rejected material and some grumblings of "They wanted that and not this? What the fuck??" (right or wrong, so much is subjective), and interest is always going to wane if it's not returned, but this dwindling enthusiasm is probably just proportionate to everything in a writer's life. At Flywheel, we get people who pass the word along furiously before and after acceptances, too, only to vanish into the ether once they see their name in lights. All of them hopefully go on reading, rejected and accepted alike, but you can only tap into that short launch window of free labor to peddle your goods when any relationship is new, no matter how it turns out, whether the writer is disgruntled or vindicated. Maybe the key is to romance new ones at all times.
Oh, I'm not making a blanket statement here, and I think that was clear. I am fully aware that life plays a role in some instances.
Shane McKenzie, for example, used to be an active member of our forum, participated in our flash contests, but he hasn't visited our forum since last October. Of course, he's now running Sinister Grin Press, which by all accounts is headed toward being one of the top publishers in the genre.
So no, I don't think everyone who is initially enthusiastic and then "disappears," so to speak, was just kissing our collective ass.
I'm referring to this sort of thing, which happens time and time again:
Hello Shock and everyone in the forums. Great magazine. The story selection is great and your editor is spot on. Thank you for bringing such good fiction to the table for us. I'll be happy to read in the background.
That guy posted that on our forum, but also said similar things on other forums I am a member of, as well as Facebook, Twitter, etc. He claimed to be a huge fan, praised the fiction (though never giving any specifics, of course), said the editors are awesome, and so forth. Yet every single time he called us Shock or Shock Magazine.
I don’t need to be a genius to know he’d never read a single line from our magazine. He had no idea we weren’t called Shock Magazine. Not a clue. And that’s the kind of person I’m talking about. He was blowing smoke up our ass, right until he realized it wasn’t going to benefit him.
But this sort of thing happens because there too many publishers out there that play the same game, dish the same sort regurgitated nonsense right back at people. And like I said, who’s going to get more attention in that scenario? People gravitate toward crowds.
I should note that I am no way bitter. Haha.
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